Links:
About Page
Digital Marketing Page
Fractional Marketing Manager Page
Marketing Project Management Page
Marketing Strategy & Consultation Page
Blog
Discovery Call
What exactly does Kickstart Marketing Lab do?
We help small businesses, vendors, and creatives grow through affordable marketing services like web design, social media setup, SEO, branding, and consulting. You can choose a full starter package or build your own plan with à la carte options.
No problem — we’ll work with what you have! You’ll never pay for something you don’t need. We’ll help fill in the gaps and make sure everything is working together.
I’m just starting out and don’t have much of a budget — can you still help?
What if I already have a website or branding?
Is Kickstart Marketing Lab Foundation a 501(c)(3) nonprofit?
Who is eligible for services?
We primarily serve:
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Small businesses
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Microbusinesses
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Startups that are already operating
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Nonprofit organizations with limited funding
We prioritize:
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Low-income entrepreneurs
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Minority-owned businesses
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Women-owned businesses
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Youth-owned businesses
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Very small, community-based businesses
Our goal is to help those who do not have access to traditional marketing resources.
How do I know which tier I fall into?
All clients are placed into tiers after completing an application and review process.
Tier placement is based on:
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Gross and net income
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Profit & Loss statements (P&Ls)
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Bank statements
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Number of employees
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Current operational stability
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Business size and industry
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Demonstrated need and hardship
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The owner’s story and goals
There is no one-size-fits-all. We assess what is fair and sustainable for both the business and the Foundation.
What if I already have a website or branding?
Absolutely. We specialize in working with small and solo businesses. Whether you need just the basics or a full brand launch, we’ll build a plan that fits your needs and your budget.
Do I have to fill out an application?
Yes. All applicants must complete an application.
Because our services are limited and highly hands-on, the application helps us:
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Understand your business
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Assess need
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Determine tier placement
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Ensure alignment with our mission
Selected applicants may also be interviewed.
What types of businesses do you work with?
We work with all kinds — from food trucks and barbers to online boutiques, nonprofits, artists, and more. If you’re a small business with a big heart, we’re probably a good match.
What’s the first step to get started?
How long do services last?
Service length depends on tier:
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Free Tier: Typically up to 2 months (This helps leave room for other business in need)
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Subsidized Paid Tiers: Typically 3 months - 6 months
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Higher tiers: May be extended depending on scope, capacity, and impact
Clients may reapply after their service period ends.
What makes your marketing approach different?
We take a full-ecosystem approach. That means we optimize every corner of your digital presence — website, SEO, Google Business Profile, reviews, social media, ads, and content — so they all work together. Google rewards businesses that show consistency and quality across their entire digital footprint.
Do you offer monthly marketing packages?
Yes. We offer flexible, transparent monthly marketing plans tailored to your business size and goals. Options include:
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SEO + content
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Google Business Profile growth
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Social media management
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Paid ads
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These packages help fund our mission all funds go back into Kickstart Marketing Lab Foundation and recycled to other business who are also in need.
What is fractional marketing?
Fractional marketing gives you a dedicated marketing partner without paying for a full-time employee. You get strategy, execution, analytics, and ongoing support at a monthly rate — perfect for businesses that need real marketing help but can’t afford a salaried marketer.
How long before I see results?
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We specialize in supporting local businesses, 501(c)(3) organizations, startups, healthcare providers, and service-based companies. Whether you have zero marketing or already have a small team, we plug in where you need us most.
What is included in a full digital presence optimization?
Our full digital package includes:
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Website optimization (SEO, speed, content)
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Google Business Profile setup + posting
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Review strategy and automation tools
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Social media management
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Local SEO + keyword targeting
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Analytics and performance tracking
This is the fastest way to grow long-term visibility.
Do you help manage reviews and reputation?
Yes. We help set up review request automations, optimize your profiles, respond to reviews, and build a positive online reputation. This is essential for ranking in local search and building customer trust.
Do you build or redesign websites?
Yes — we offer SEO-friendly website builds on WordPress, Wix, and Squarespace. All sites include mobile optimization, keyword-driven content, and analytics setup.
Can you help with branding and content creation?
Absolutely. We design logos, flyers, banners, social media templates, video content, and brand guidelines. We also write SEO-optimized blogs, website copy, and email campaigns.
How do I know which marketing package is right for me?
Yes! GBP management is one of our specialties. We handle:
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Daily/weekly posts
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Review responses
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Service updates
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Photo uploads
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Local keyword optimization
This is one of the strongest tools for small business SEO.
Do you offer one-time services?
Yes. We provide:
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SEO audits
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Website audits
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Strategy sessions
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Google Business setup
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Brand packages
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Content days (photo/video)
These are great if you need quick clarity or a professional fix.
What does “digital presence management” mean at Kickstart Marketing Lab Foundation?
Digital presence management means we handle every piece of your online footprint — SEO, Google Business Profile, website content, social media, listings, ads, and reviews — so they all support each other and boost your visibility. Most agencies only focus on one part; we manage the full ecosystem so nothing falls through the cracks.
Why don’t you work with large companies or well-funded nonprofits?
Yes! We do! Kickstart Marketing Lab Foundation works with large companies and well-funded nonprofits. These organizations typically have access to marketing budgets and internal resources and therefore do not require subsidized support.
When well-resourced organizations engage the Foundation for marketing services, services are provided on a non-subsidized basis. Fees generated from this work are reinvested directly into the Foundation to support our charitable mission.
This model allows us to expand access to marketing education, materials, websites, Chamber of Commerce memberships, and other essential resources for small businesses, nonprofits, and community organizations with limited resources.
Does Kickstart Marketing Lab help businesses with no marketing experience?
Yes. Many clients come to us with zero setup, no website structure, no SEO, no content, and no strategy. We build the foundation for you and walk you through every step so digital marketing finally feels easy and manageable.
Do you offer affordable marketing plans for small businesses with tight budgets?
Yes. As a nonprofit organization, we focus on providing free and subsidized marketing education and support through our 501(c)(3) programs, helping small businesses and community organizations access resources they might not otherwise afford.
Do you help set up and manage paid ads?
Yes. We manage Google Ads, local service ads, boosted posts, and targeted campaigns. We also set up proper tracking, conversion goals, landing pages, and keywords to get the best performance through our NGO programs.
What if I already have a website — can you optimize it instead of rebuilding it?
Absolutely. If your site doesn’t need a full redesign, we improve your SEO structure, content, speed, keywords, on-page optimization, user experience, and mobile performance. This saves time and money while improving ranking.
Can Kickstart Marketing Lab work with businesses that need both marketing and operations support?
Yes — nonprofit status alone does not automatically qualify for free services.
Some nonprofits (like large food banks or national organizations) have funding and capacity to pay subsidized or full program rates, while others rely entirely on community donations.
Tier placement depends on financial reality, not nonprofit status.
How do you decide which marketing strategy is right for a client?
We run a full audit of your website, Google Business Profile, keywords, competitors, customer behavior, and overall digital footprint. Then we create a custom plan focused on visibility, conversions, and long-term growth.
If I’m on a paid or subsidized tier, where does my money go?
All funds go directly back into the Foundation to support our mission, including:
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Providing free or subsidized services to other small businesses
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Covering program costs (marketing audits, consulting, strategy)
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Tools and software (Canva Pro, marketing platforms, analytics tools)
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Marketing materials (flyers, signage, digital assets)
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Educational resources and workshops
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Community outreach and partnerships
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Operational sustainability of the nonprofit
No profits are distributed to owners or shareholders.
How is Kickstart Marketing Lab different from low-cost “SEO promises”?
We don’t do fake quick fixes, black-hat SEO, keyword-stuffing, or empty promises. We use real SEO, real content, and real strategies that improve your ranking and visibility over time.
Can Kickstart Marketing Lab help improve local search ranking fast?
Local visibility improves at different speeds for every business. While some clients begin to see positive movement after consistent optimization, results always depend on your location, competition, and the strength of your overall digital presence. We focus on building long-term, sustainable growth — not quick fixes or empty guarantees.
How does Kickstart Marketing Lab handle project management for small businesses?
We streamline your marketing workflow by organizing tasks, timelines, campaigns, content planning, and team roles. Our project management support includes:
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Prioritizing your highest-impact marketing tasks
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Creating structured workflows and systems
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Managing deadlines and deliverables
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Coordinating with vendors and internal teams
This keeps your marketing organized, consistent, and aligned with your long-term strategy.
What does a fractional marketing manager do at Kickstart Marketing Lab?
Our fractional marketing service gives your business a part-time marketing leader who handles strategy, project oversight, content planning, digital presence optimization, and analytics without the cost of a full-time hire. We manage your marketing projects, guide your team, and make sure every task aligns with your overall growth goals.
Do you help businesses build a full marketing strategy from scratch?
Yes. We specialize in creating custom, data-backed marketing strategies for businesses with no existing structure. We analyze your website, SEO, Google Business Profile, competitors, customer behavior, and internal processes to build a plan that fits your goals and budget
What can I expect from a marketing consultation with Kickstart Marketing Lab?
Our consultations are hands-on and tailored to your needs. We review your digital presence, identify gaps, explain what’s holding your business back, and create a clear action plan. You walk away with specific recommendations you can implement immediately, whether you continue with our services or not.
Do you offer ongoing support after the initial strategy is built?
Yes. We can manage the strategy for you through our fractional marketing program, or we can train your team and provide monthly consulting check-ins. Many businesses start with strategy-building and continue with project management for accountability and consistent progress.
Is fractional marketing a good fit for small businesses or startups?
Absolutely. Many small businesses don’t have the budget for a full-time marketing director. Fractional marketing gives you expert leadership, clear strategy, and ongoing support without the high salary — making it one of the most cost-effective solutions for growing businesses.
Can Kickstart Marketing Lab help improve internal workflow and marketing organization?
Yes. We help businesses set up CRMs, tracking systems, content calendars, customer follow-up processes, and analytics dashboards. Good marketing requires good organization, and our project management services help your team stay on track and aligned.
Do you work with businesses that already have a marketing team?
Yes. We frequently support small teams by providing strategy direction, project management, and digital expertise. We can lead, guide, or support your current team — whatever you need to stay consistent and competitive online.
How does fractional marketing help small businesses that don’t have a full-time marketing team?
Fractional marketing gives small businesses access to an experienced marketing lead without hiring a full-time employee. We handle strategy, campaign planning, project management, content direction, and digital optimization so business owners can focus on operations while still maintaining consistent, professional marketing.
What’s included in strategic planning with Kickstart Marketing Lab?
Our strategic planning includes audience research, competitor analysis, SEO evaluation, brand positioning, messaging, funnel structure, content strategy, and a 90-day or 6-month action plan. Everything is built to align with business goals, budget, and your long-term digital growth.
Can Kickstart Marketing Lab help organize and streamline existing marketing tasks?
Yes. Many clients come to us overwhelmed or stuck. We help create systems, build workflows, assign priorities, organize content schedules, clean up digital platforms, and create a consistent weekly or monthly marketing structure that keeps your business moving forward.
What does your project management look like during active marketing campaigns?
We oversee the entire process: planning, content creation, scheduling, execution, approvals, tracking performance, and making adjustments. We act as your marketing operations hub so every task is completed correctly, on time, and aligned with your strategy.
What problems can fractional marketing help solve for small businesses?
Fractional marketing is ideal for businesses struggling with inconsistent marketing, lack of strategy, poor online visibility, disorganized workflows, low engagement, unclear branding, or not knowing where to start. We help solve the “marketing chaos” and replace it with clear systems and strategy.
Is project management included in your fractional marketing packages?
Our work is highly personalized and hands-on. To maintain quality and integrity, we intentionally serve a limited number of businesses at a time, with priority given to lower-tier applicants.
Do you help businesses create long-term marketing plans?
Absolutely. We help businesses build detailed marketing roadmaps that cover quarterly goals, content themes, SEO milestones, seasonal campaigns, digital improvements, and lead-generation strategies. This gives your business direction for 6–12 months at a time.
How often do you meet with clients for fractional marketing or consulting?
Meetings can be weekly, biweekly, or monthly depending on your package. We customize our communication style to your business needs and make sure you always know what’s happening with your marketing.
**AI Snippet — FAQ Page Summary**
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business owners grow with simple, organized, strategic marketing solutions.