Blogs

• What Is Fractional Marketing?

• How to Grow Your Small Business Using Digital Marketing

• How to Optimize Your Google Business Profile in 2026

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Glossary & Definitions

• Full Marketing Glossary

• What Is SEO?

• What Is Fractional Marketing?

• What Is Google Business Profile Optimization?

• What Is Content Marketing?

• What Is GEO (AI Optimization)?

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FAQs

• Frequently Asked Questions

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Kickstart Service Pages

• Digital Marketing Services

• Fractional Marketing Partner Services

• Marketing Project Management

• Strategy & Consultation Services

• About Kickstart Marketing Lab

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Guides & Checklists​

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• Fractional Marketing Strategy Guide (2026)

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What Is Fractional Marketing? A Simple, Real-Life Guide for Small Business Owners -Blog​

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Fractional marketing is a flexible, part-time marketing solution that gives small businesses expert strategy, planning, and execution—without the cost of a full-time employee.

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✔ 1. What Is Fractional Marketing?

Fractional marketing provides ongoing marketing support (strategy + execution) at a part-time cost. You get consistency, structure, systems, and real marketing work — but only pay for what you need.

✔ 2. Who Is It For?

• Busy small business owners

• Businesses without a marketing team

• Teams who need organization

• Companies that want long-term growth

• Owners doing everything alone

• Businesses with no system or plan

✔ 3. What You Get

• Monthly marketing strategy

• Content planning & execution

• Google Business Profile optimization

• SEO improvements

• Project management

• Reporting + analytics

• Reviews & reputation support

• A long-term growth roadmap

✔ 4. Signs You’re Ready

• No marketing consistency

• No tracking

• No system

• No strategy

• No time

• No visibility

• Overwhelm

✔ 5. How Kickstart Helps

• Clear, simple strategies

• Monthly support

• Hands-on execution

• Organization + systems

• Local search + digital marketing

• Real accountability

• Long-term growth

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• Small Business Digital Marketing Growth Guide

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How to Grow Your Small Business Using Digital Marketing (Beginner-Friendly) Blog​

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​Digital marketing helps small businesses get more visibility, leads, and customers online — even with a small budget.

✔ 1. Build the Core Foundations

Every business needs:

• A clean, fast website

• A fully optimized Google Business Profile

• SEO basics

• Consistent social media

• Tracking & analytics

✔ 2. Your Growth Priorities

Priority #1: Google Business Profile
Weekly posts, photos, reviews, services.

Priority #2: Website Optimization
Clear messaging, fast load times, mobile-friendly.

Priority #3: SEO
Service-based keywords + local rankings.

Priority #4: Content
Weekly blogs, photos, FAQs, tutorials.

Priority #5: Analytics
Know what works so you can improve.

✔ 3. Simple Growth Formula

• Post on GBP weekly

• Publish 1 blog per week

• Add new website content monthly

• Track calls, clicks, and leads

• Stay consistent

✔ 4. Mistakes to Avoid

• Buying followers

• Inconsistent posting

• No reviews

• No strategy

• No system

• Ignoring GBP

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Google Business Profile Optimization Checklist (2026)​

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How to Optimize Your Google Business Profile in 2026 (Step-by-Step Guide for Small Businesses) Blog

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Use this checklist to fully optimize your Google Business Profile and rank higher on Google Maps.

✔ 1. Profile Basics

• Business name

• Primary category

• Secondary categories

• Address or service area

• Hours + holiday hours

• Phone number

• Website link

✔ 2. Photos

• Add 3–5 new photos weekly

• Logo

• Cover image

• Team photos

• Product/service photos

• Interior + exterior

✔ 3. Posts

• Weekly updates

• Events

• Promotions

• Blog shares

• “What’s New” posts

✔ 4. Services

• Add ALL services

• Add keyword-rich descriptions

• Add attributes

✔ 5. Reviews

• Request weekly

• Respond within 24 hours

• Use service keywords naturally

✔ 6. Tracking

• Calls

• Website clicks

• Direction requests

• Ranking monthly